Lightning Warning for Deaf and Hard of Hearing

The Slogan, “When Thunder Roars, Go Indoors”, has helped countless people understand how to protect themselves from lightning. But this slogan doesn’t resonate with those who can’t hear. Realizing there was a gap, National Oceanic and Atmospheric Administration (NOAA) and organization serving the deaf and hard of hearing have introduced a new lightning safety slogan based on sight rather than sound. They produced a public service announcement to promote, “When You See a Flash, Dash, Inside!”